Grow Your Funeral Home with Google Ads

Turn high‑intent Google searches into confirmed cases—without lifting a finger.

Book a 30-min Strategy Call

Why add Marketing Service to your account?

Funeral‑industry expertise

Campaigns tuned from data across hundreds of Funeral Homes.

Predictable, trackable ROI

Every call tied to the ad & keyword that drove it.

No extra tools to juggle

Call recordings and reports delivered on your cadence.

Dedicated strategist

One point of contact for optimisation and new ideas

Fast add‑on

Easily integrates with existing CRM platforms and funeral home management tools.

How it works

1

Kickoff Call

We align on goals, service area, package, and budget.

You share access (e.g., Google Business Profile, domain for a landing page).

2

Build & Launch

We create your Google Search campaigns (and Local Services Ads / Performance Max if included), write ad copy, set up a simple landing page, and turn on dynamic call‑tracking.

We QA everything, then go live.

3

Ongoing Optimisation

You’ll receive bi‑monthly performance updates (monthly on Pro), with recorded calls and keyword‑level attribution.

We weed out irrelevant searches, test ads, and recommend smart budget or geo tweaks to lower cost‑per‑lead over time.

Packages & Pricing

“Since adding Google Ads through Parting Pro our call volume has increased dramatically. Highly recommend!”

— Jeniece Ballerini, Cremation Society of Roseville

Frequently Asked Questions

How soon will we see results?

Most homes start getting new calls within 2–4 weeks after launch. Results stabilize as the campaigns learn and we tighten targeting over the next 3–6 months.

How much ad budget do we need?

You set a monthly cap that fits your market and goals. We provide a forecast and recommend a starting point, then adjust after the first 30 days based on call quality and volume.

We recommend at least $60/day ($1,800/month).

For local ads, monthly budget is around $900 to $1200.

What’s the difference between ad spend and your service fee?

Your ad spend goes to Google. Our service fee covers strategy, setup, daily management, optimisation, reporting, and call‑tracking configuration.

What do you need from us to get started?

A 30‑minute kickoff, access to your Google Business Profile and a domain, a payment method for ads, and your licenses.

What’s the difference between Local Services Ads, Search, and Performance Max?

- Local Services Ads: Pay‑per‑lead listings with Google’s badge; great for “near me” callers.

- Search: Text ads on Google results for the exact terms families type.

- Performance Max: Expands reach to Maps, YouTube, Gmail, and more using assets we provide.

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We’ll recommend the right mix based on your market and goals.

We have multiple brands. Can you handle that?

Yes. That would require setting up 2 or more accounts per each brand according to packages selected. Also, discussed on the Kickoff Call.

Ready to make your phone ring?

Book a Call